How has the media portrayed the candidates in 2008?

From Vicki:

I graduated from journalism school before it was called the college of communications. Journalism 101---the very first and most important rule---the media should be unbiased when reporting the news, unless it is a true opinion column or commentary. I have been so disappointed in the majority of the media for sensationalizing in the headlines to get viewership and readership, which is the main objective. Ratings and readers. It is tinged with yellow. What do you think about how objective or biased the media has been regarding the 2008 presidential campaign? Are we getting facts or opinions or just what?